Notecard Series

WATERCOLOR & SKETCHING
DIGITAL IMAGE MANUPULATION


Personal Project | July 2021
I developed a series of personal notecards, inspired by my appreciation for handwritten, heartfelt communications. Each card relies solely on imagery to project one of four broad themes — Cheerful, Informative, Sympathetic, or Personal — which allows flexibility of usage. The writer directs the tone of the card, while the cover imagery adapts and echoes.

My watercolor image rendering technique elevates the feeling of a deep personal connection.



CONCEPT DEVELOPMENT



Personal Reflection on Writing Habits



Determining Themes, Associated Moods, and Appropriate Imagery

CHEERFUL


Optimistic bright positive welcoming happy energizing uplifting


Floral arrangement

INFORMATIVE


Neutral reserved modest professional refined sophisticated


Message in a bottle

SYMPATHETIC


Mindful reflective calm peaceful serene introspective

Tranquil treeline


PERSONAL


Caring thoughtful loving intimate deep warm kind homey


Flaming candle or lantern





DESIGN PROCESS


Initial Sketching




Style & Methods


Watercolor image renderings and hand sketched notes enhance the feeling of authenticity & personality associated with each card.

I developed a digital translation technique for converting a watercolor image in a manner that preserves the authentic texture, form, and quality.


Broad Digitized Concepts




Image Selection & Modification


Content of the background image provides context for the watercolor image, while the duotone color reflects the intended mood.

A gaussian blur allows focus to remain on the foreground elements.




Combining All Elements


A curved gradient fuses the foreground elements and the background.




FINAL SERIES