Solace
CREATIVE ENVIRONMENTAL BRANDINGPersonal Project | November 2022
My current career focus is to strengthen my ability to generate creative concepts with compelling visuals.
Solace is a concept brand for running shoes that delivers unequivocal comfort, while maintaining the sleek style — a combination the target demographic would peg ‘ideal’.
The brand image is artisitic, conveying both speed and style, and the techniques used to achieve this style demonstrate command of Photoshop filters and effects. Additionally, the brand leverages humor — a key marketing strategy — to communicate the benefit of comfort, and create a memorable consumer-brand relationship.
Solace is a concept brand for running shoes that delivers unequivocal comfort, while maintaining the sleek style — a combination the target demographic would peg ‘ideal’.
The brand image is artisitic, conveying both speed and style, and the techniques used to achieve this style demonstrate command of Photoshop filters and effects. Additionally, the brand leverages humor — a key marketing strategy — to communicate the benefit of comfort, and create a memorable consumer-brand relationship.
WORDMARK
Enlargement of the S enhances overall movement & reinforces a sleek personality, a subtle rounding of letterform corners aids visual comfort, and a slight increase in stroke weight ensures the wordmark is sizeably durable.
Original![]()
Amendments![]()
Final
DEVELOPING IMAGERY STYLE
Intentional image manipulation demonstrates a systematic command of Photoshop filters and effects. Below are experimental images from my design process.
ENVIRONMENTAL GRAPHICS
These large scale environmental graphics are strategically designed to accomodate a variety of usage contexts. They hold the unique ability to project a consistent brand image, tone, and voice, regardless of how they are cropped.
In-Store Wall Graphic
![]()
Street Signage
Systematic Process
In Context
![]()
AD SETS
