Oasis
PACKAGE DESIGNPersonal Project | September 2021
Oasis is a brand concept that provides fresh, nourishing superfood smoothies that quench one’s thirst. It prioritizes the use of all-natural, raw ingredients — no preservatives added.
To project the message of authenticity, Oasis utilizes a die-cut label. This technique allows for high visibility of product color & texture, ensuring the buyer that ‘what you see is what you get.’
Meanwhile, the palm trees contrast the rather literal use of fruit photography seen in several competing smoothie brands. Instead, the fresh, clean design suggests the feeling one will experience upon taking their first sip.
To project the message of authenticity, Oasis utilizes a die-cut label. This technique allows for high visibility of product color & texture, ensuring the buyer that ‘what you see is what you get.’
Meanwhile, the palm trees contrast the rather literal use of fruit photography seen in several competing smoothie brands. Instead, the fresh, clean design suggests the feeling one will experience upon taking their first sip.
RESEARCH
Communication Goals
Healthy
Refreshing
Fulfilling
Authentic
Organic
Sustainable
Rich flavor
Nourishing
Fresh
Bonafide
Pure
Natural
Nutrient dense
Genuine
CONCEPT SKETCHES
Wordmark Development
Letterspacing, in combination with an adjustment of the letterform terminals, were used to enhance the wordmark’s legibility & durability of size.
Label Progression
Palm trees were selected to serve as the main graphic element, as they are highly associated with a desert oasis. This imagery communicates Oasis’ consumer impact objective: immediate understanding that this smoothie will fully satisfy one’s thirst and desire for a natural, refreshing, healthy, and flavorful product.
Shelf Impact Visualization
FINAL DESIGN SET
